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Presidio ParkwayTHE CHALLENGE: Multi-stakeholder communications on a complex and significant highway infrastructure project.For a project of this size and scope, stakeholder interests are many. Furthermore, the parkway is being constructed amid existing high-volume vehicle and pedestrian traffic – all in a designated national park. |
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Presidio ParkwayTHE SOLUTION: A multi-faceted, state-of-the-art communications program.We developed a suite of collateral materials, signage, a web presence, visualizations, media relations and a project information site office. We take a hands-on and collaborative approach, working with a wide spectrum of stakeholders: neighbors, tenants, visitors, special interest groups, agency representatives and construction personnel. |
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Presidio ParkwayTHE RESULT: A project that’s supported by stakeholders in an extremely sensitive physical and social environmentOur well-integrated communications work helps blend the many components of this project: the values of history, spectacular scenic views in a national park and transportation infrastructure. We receive regular accolades from team players, the client and the many stakeholders with whom we interact regularly. |
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AlertSCCTHE CHALLENGE: Alerting the public to a new alert system.The County of Santa Clara’s new free service, AlertSCC, provides County residents with instant alerts and information in the event of an emergency or disaster—on an electronic device of choice. The County needed to build awareness of the program and encourage residents to sign up. |
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AlertSCCTHE SOLUTION: Hitting close to home with messages that resonate.A noted social scientist observed that people don't like to think about disasters and believe they will happen to someone else. Given that best received messages are from word of mouth from a trusted source and repetition, we created and implemented a campaign and interactive tool that allowed family members and significant others to implore "I love you, please sign up" across a wide variety of media. |
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AlertSCCTHE RESULT: A safer community.We achieved widespread awareness of the program, with over 24,000 residents who have signed up to receive alerts and information via AlertSCC. |
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Patterson Ranch Planned
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Patterson Ranch Planned
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Patterson Ranch Planned
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© Circlepoint 2012 | Circlepoint is an Equal Opportunity Employer.