Disasters happen, both natural and manmade. Being prepared for such incidents as earthquakes, floods, hurricanes, tsunamis, pandemics, and terrorist attacks, lies at the core of resilient communities. Making preparedness integral to everyday life - knowing what to do before, during, and after a disaster - is central to the now widely held belief that each of us is key to readiness.
Strategic communications programs that foster cultures of preparedness are an effective means for motivating individuals to change complacent behaviors. When every individual in a community understands the importance of their role during a disaster, deaths and injuries are minimized, recovery is swifter. Planning for resilience is equally important. In earthquake-prone California, for example, integrated plans are in place or in development at all levels of government - from state to regional to local - to mitigate the effects of a disaster, provide protocols for response and recovery, ensure the continuity of essential post-disaster services, and facilitate stakeholder outreach. As recent large-scale disasters have painfully illustrated, having these plans at the ready is of utmost importance.
Circlepoint works at the intersection of disaster planning and strategic communications, designing communications programs to promote cultures of preparedness and communities' all-hazards disaster resiliency, helping agencies develop emergency management plans, and building and facilitating collaboration among agencies, partnering organizations, and diverse populations.
Emergency Management Services