Caltrain Modernization Marketing and Communications

Circlepoint is working with Caltrain to implement a comprehensive communications program for the Caltrain Modernization (CalMod) Program. In collaboration with Caltrain staff, Circlepoint conducted a visioning, research, and subsequent re-brand for the CalMod program and subprograms, including development of a brand story, targeted messaging, overarching brand architecture and brand guidelines. We developed and maintain a modern and highly engaging website (www.CalMod.org) as well as several outreach campaigns including a Rider Appreciation Campaign, CalMod Did You Know Campaign and Electrification Safety Campaign. We are currently providing ongoing graphic design, social media, web design and event support. We have developed materials, such as factsheets, newsletters, postcards, signage, infographics social media graphics, and promotional items.