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City of East Palo Alto General Plan Public Outreach and Program EIR


East Palo Alto tapped Circlepoint to assist with public engagement and an environmental impact report (EIR) for an update of their General Plan. Circlepoint designed and developed http://vista2035epa.org as part of the public engagement effort.


The Challenge

EPA_logo_heroCity staff and political leaders recognized the need for a more comprehensive approach to achieve desired improvements to quality of life in the community. In 2012 Circlepoint joined another consulting firm to embark on an exceptionally robust public outreach program.


The Approach

EPA_flyer_2With a goal to to engage community members from every neighborhood and demographic, including non-native English speakers and new and long-term residents, Circlepoint designed a Community Engagement Plan that provides a flexible but enduring structure for the outreach effort. Circlepoint developed and implemented the project website at http://vista2035epa.org/ and provides media assistance as needed. Flyers, announcements, and meeting materials directed people to the website where they can learn more about the plan for the future of East Palo Alto and engage with the process by submitting their comments.


The Results

These activities have created a structure upon which continuing outreach will be based. Additionally, the environmental work has helped the city draft a General Plan that will require minimal mitigation measures.

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