Circlepoint has been involved with the Caldecott Fourth Bore Project for over a decade, beginning with the early planning phase. This high-profile project has required extensive communications and outreach by Circlepoint, an effort that began with the development and implementation of a comprehensive communications plan and the launch of a robust, stand-alone project website.
Circlepoint maintained a full-time, on-site Public Information Office (PIO) throughout construction. Outreach efforts explained the geological complexities of excavating a tunnel through the East Bay Hills and provided hundreds of presentations throughout construction. The team generated media coverage on many aspects of the project; developed factsheets and “eblasts” for transmittal to elected officials, project neighbors, the media and other key stakeholders; developed a social media strategy to leverage existing tools to further broaden communications; and assisted in a unique design competition engaging local school children.