Since 2008, Circlepoint has supported CHWD in developing creative and interesting ways to communicate with its customers about district news and water conservation initiatives. This includes managing a semi-annual newsletter, redesigning the website, initiating and coordinating the District’s social media presence, branding programs, and developing informational mailers.
Circlepoint develops messaging, provides creative content, and coordinates production of CHWD’s semi-annual “Waterline” newsletter, which is mailed to every household and business within the agency’s 64,000-person service area. Content includes updates on regional and statewide water policies, information on capital improvement projects and rate changes, tips for conserving water, interviews with CHWD staff and stories on community events.
Circlepoint helped CHWD modernize its online communications by redesigning the agency’s website using a WordPress platform, resulting in a streamlined visual appearance and user experience. Our team continues to provide maintenance, content management, and functionality updates for this website.
Additionally, Circlepoint launched CHWD’s Facebook account and continues to provide maintenance and guidance on responses to inquiries.
When CHWD introduced a new electronic fund transfer (EFT) payment program, Circlepoint developed the brand and tagline, “CHWD Autopay: Streamline Your Way to Pay”, to boost participation. This payment method is now promoted as a convenient and user-friendly payment option to attract customer enrollment.
Circlepoint is also experienced in statutory notification requirements for public agencies. The team assisted CHWD with the development of a multi-page mailer about proposed rate increases that met Proposition 218 requirements. To further the reach of this messaging, Circlepoint also created a web page with content specific to the proposed rate adjustments.