The mission of the Naval Medical Center San Diego (NMCSD) is to optimize the health of its beneficiaries through critically needed population health programs. As well as to increase awareness of the purpose and services available at NMCSD and Naval Hospital Camp Pendleton (NHCP).
Circlepoint was tasked with developing and implementing a public outreach program that included conducting market research and moderating focus groups; creating and producing collateral material that focused on healthy behaviors and identified medical conditions; development and implementation of a social media strategy; and community networking, such as attendance at marketing and health promotional events and other opportunities where the target audiences would be in attendance.