Oakland Central Branding, Marketing and Web Design

Circlepoint worked closely with the Downtown Oakland and Lake Merritt -Uptown District Associations to develop an authentic brand identity and accompanying website marketing program showcasing Downtown Oakland. The goal was to communicate the area’s unique character and spirit to unite the communities and attract prospective property owners, businesses, residents, and visitors. Oakland Central has become a lifestyle brand that reaches far beyond the city-drawn boundaries of the Uptown and Downtown districts.

Working closely with the districts, our team also developed branding, messages and materials to support Third Thursdays in Latham Square, the Old Town Holiday Ice Rink, Soiled Dove big top spectacular and many other events.

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