Oakland has embarked on an ambitious zero-waste program to keep all recyclable and compostable material out of landfills; create a greener, cleaner community; and promote Oakland as an environmental leader and sustainable city. To this end, Oakland Recycles was formed as a collaboration among the City of Oakland, California Waste Solutions, and Waste Management of Alameda County, Inc.
Circlepoint was hired to design and launch the new OaklandRecycles.com website so that people could visit the site for updated program information. Additionally, to address the seasonal waste stream generated by the winter holiday season, Oakland Recycles enlisted Circlepoint’s support to raise awareness of core issues and motivate behavior change among Oakland Residents starting in November 2015 and again in November 2016. These awareness-building initiatives included two comprehensive holiday-themed campaigns.
Circlepoint is developing a campaign to reduce contamination of the recycling stream. Our work includes market research, animated videos, collateral, and a media buy campaign.