The Metropolitan Water District of Southern California (Metropolitan) relined the Second Lower Feeder, a critical pipeline in Southern California’s regional water system. This project was necessary to ensure Metropolitan can continue to provide reliable water supplies to its 26-member public agencies that serve 19 million people.
Although the water supply to business and residents was not affected, the above-ground construction work impacted local communities. Circlepoint was engaged by Metropolitan to provide public outreach services to keep residents and stakeholders informed and aware of construction impacts as well as educate them on the benefits of the project.
Circlepoint supported Metropolitan through a variety of communication and implementation strategies. The team developed a comprehensive public outreach implementation plan informed by construction phasing, milestones, anticipated closures, and other aspects of the project.
For consistency across project communications, Circlepoint created a project logo and brand guidelines. The brand created an identity for the (mostly underground) project that helped boost project awareness and recognition of construction communications.
Additionally, as part of project implementation, the Circlepoint team assisted Metropolitan with collateral development, advertising, social media content, and stakeholder engagement.