The San Mateo County Transit District is evaluating the performance of the existing SamTrans bus network and conducting a Comprehensive Operational Analysis (COA). As part of the COA process, Circlepoint is overseeing the public outreach element of the project, including the developing and implementing a comprehensive outreach plan, project website and branded suite of materials. Circlepoint has been supporting SamTrans with the implementation of three rounds of public outreach to assess public and stakeholder priorities. Outreach activities include the planning and implementation of pop-up events throughout the SamTrans service area, an online townhall, and in-person community meetings.
Our team created a wordmark and cohesive look and feel for the project based on the overarching SamTrans brand. We also developed the standalone interactive project website to inform and engage stakeholders. With a focus on the end user, the website is easy to navigate, optimized for mobile devices, and compliant with all accessibility standards. In addition to developing a project website, Circlepoint designed informational project materials, including a project fact sheet, a take-one flyer, bus, and social media advertisements.