Reimagine SamTrans

The San Mateo County Transit District is evaluating the performance of the existing SamTrans bus network and conducting a Comprehensive Operational Analysis (COA). The COA will guide the implementation of network changes in Summer 2022. As part of the COA process, Circlepoint is overseeing the public outreach element of the project, including the developing and implementing a comprehensive outreach plan, project website and branded suite of materials. Since 2019, Circlepoint has been supporting SamTrans with the implementation of three rounds of public outreach to assess public and stakeholder priorities. Outreach activities include the planning and implementation of pop-up events throughout the SamTrans service area, online townhalls, and in-person community meetings.

Our team created a cohesive look and feel for the project based on the overarching SamTrans brand. We also developed the standalone interactive project website to inform stakeholders and gather their feedback on proposed modifications to the bus network. With a focus on the end user, the website is easy to navigate, optimized for mobile devices, compliant with all accessibility standards, includes a translation feature, and translated versions of key project materials, such as webinars and presentation slides. In addition to developing a project website, Circlepoint designed informational project materials, including project fact sheets, FAQs, flyers, advertisements.

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