UC Davis embarked on a $39 million initiative to achieve a 60 percent reduction in energy consumption from lighting by 2015. The University hired Circlepoint to develop an effective brand, website and outreach plan for this project that would build program awareness among UC Davis students, faculty, staff, media and the public. There was also an effort for the website to demonstrate the link between reduced energy consumption and leading edge technology at the California Lighting Technology Center (CLTC).
Circlepoint took a creative, strategic, results-oriented marketing approach that supported the University’s forward-thinking direction. We developed a communications plan that focused on delivering messages to build widespread awareness of the SLI to the UC Davis campus and beyond. We performed stakeholder interviews and an online survey that informed both our communications plan and the branding strategy and logo for the initiative that unifies overall program benefits and goals. We designed, developed, and maintained a program website that is engaging and informative and reinforces core program messages.