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SFMTA Transportation 2030

SF Transportation 2030 Website

Transportation 2030 is designed to improve the experience of getting around San Francisco. Through local funding measures, the program allows the City to invest in a wide range of transportation infrastructure projects by 2030. The goal of these investments: better roads, improved transit and safer streets throughoutSan Francisco.


The Challenge

Transportation 2030 is a $1.5 billion funding package to improve road conditions, transit service, and street safety in San Francisco. The Transportation 2030 package consists of three separate measures that, when combined, will fund critical transportation infrastructure needs and establish a long-term funding source to repave roads, improve Muni service, and make streets safer for all users. The funding package will be on the San Francisco ballot in November 2014. Circlepoint helped develop the strategy for engaging key San Francisco stakeholders to raise awareness and educate the public about this funding measure, including meetings in each district in San Francisco, and with key equity groups to discuss what this package funds and how it will benefit the community.


The Approach

Through close collaboration with SFMTA staff, the Circlepoint team created an identity for the funding package that resonated with voters and a look-and-feel for outreach materials that included easily identifiable icons for streets, transit, and safety to help drive home the message about what this funding package will pay for. The Circlepoint team used this identity to create a 50-page Bond Report about Transportation 2030 that included infographics, photos, and call-outs to focus attention on the city’s current needs and how those will be met.

Circlepoint also developed a user-friendly, mobile website for Transportation 2030 to engage audiences across the city from the comfort of their own homes and raise awareness about this critical funding package



The Results

screenshot_SFTSince its launch in May 2014, the Transportation 2030 website garnered mentions in the SFGate and has hosted over 8,100 visits. The site has created a central hub for information about the funding measures, which San Francisco voters passed in November 2014. The site continues to be a central resource for updates about the projects being implemented that will make it safer and easier to get around the city.

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