Services – Environmental Analysis
See below for all for our Environmental Analysis Services
Waste Team Collateral Materials Rebrand, San Mateo County Office of Sustainability
Circlepoint designed the Office of Sustainability’s (OOS’s) comprehensive brand identity and worked collaboratively with the OOS Waste Team to redesign a variety of existing waste education collateral and develop new materials. Incorporating branding guidelines, we assisted the Waste Team by reviewing current materials and developing recommendations on content and design. Circlepoint also coordinated translation of these materials in multiple languages. The end-product was a suite of fresh, on-brand materials that included
- Composting and gardening brochures
- Instructor and student program manuals and templates
- Infographics
- Event and garden signage and materials
- Board games
- Stickers
USDA Save Our Citrus Awareness Campaign
The Save our Citrus campaign is a project of the USDA to increase awareness of citrus disease nationwide. The Circlepoint team developed an innovative marketing plan to expand the Save Our Citrus campaign. The goal was to generate greater buzz about the consequences of moving citrus and to motivate target audiences to take simple steps to help eradicate citrus pests and diseases. The campaign components include advertising, media outreach, and interactive engagement strategies and tactics—including search engine optimization (SEO), web banner advertising, social media, and a new iPhone app.
In total, the campaign has generated more than 197 million impressions through advertising, more than 70,000 visitors to the Save Our Citrus website, and over 1,400 downloads of the reporting app. With over 450 submissions through the app, reporting by the public has led to confirmed disease sightings. During the 2012 pre-growing and planting season, nearly 14 million online ads were displayed, primarily through an online banner advertising campaign, and nearly 27,000 people clicked through to the Save Our Citrus site for information. Our team successfully leveraged media buys to attain added value that exceeded all expectations for 2012, delivering nearly 700,000 bonus impressions and nearly 2,000 bonus clicks. Our 2013 campaign focused on raising awareness about citrus greening disease and garnered nearly 5 million impressions from on-line display ads and search engine pay-per-click advertising. The Save Our Citrus campaign effectively increases website traffic between 100% to 500% during active advertising phases.
The focus of the 2014 campaign was to raise awareness of citrus disease and stop its spread, with an emphasis on increasing understanding among travelers and consumers of the potential risks associated with moving citrus trees and products. The new campaign concept, Move it and Lose it, featured a highly visual, graphic approach in order to appeal to a wide demographic. Informed by our understanding of the target audiences’ preferred channels for receiving and sharing information, the team also developed an engaging and actionable animated video. In both English and Spanish, the video includes a strong call to action, giving viewers the information and motivation to take the next step and “put the squeeze on citrus disease”.
The campaign’s media mix diversified our online engagement activities and added greater value to our efforts. The 2014 ad campaign reached over 11.6 million people, social media efforts engaged over 389,500 viewers, and the English and Spanish websites have had more than 83,950 unique visitors.
SFMTA Transportation 2030
Transportation 2030 is a $1.5 billion funding package to improve road conditions, transit service, and street safety in San Francisco. The Transportation 2030 package will fund critical transportation infrastructure needs and establish a long-term funding source to repave roads, improve Muni service, and make streets safer for all users.
Circlepoint helped develop the strategy for engaging key San Francisco stakeholders to raise awareness and educate the public about this funding measure, including meetings in each district in San Francisco and with key equity groups to discuss what this package funds and how it will benefit the community. Through close collaboration with SFMTA staff, the Circlepoint team developed the name Transportation 2030 and a look-and-feel for outreach materials that included easily identifiable icons for streets, transit, and safety to help drive home the message about what this funding package will pay for. The Circlepoint team used this identity to create a 50-page Bond Report about Transportation 2030 that included infographics, photos, and call-outs to focus attention on the city’s current needs and how those will be met.
Circlepoint continued the campaign by developing a user-friendly, extremely visual website for Transportation 2030 that launched in May 2014. The website engaged audiences across the city from the comfort of their own homes to raise awareness about this critical funding package before the November election. The funding package was passed by San Francisco voters in November 2014.
SFMTA Muni Forward
The San Francisco Municipal Transportation Agency (SFMTA) has begun a comprehensive effort to modernize Muni by improving service for existing customers and increasing efficiency. The SFMTA hired Circlepoint to bring cohesion to the communications surrounding the many improvement projects and programs by creating an umbrella name and supporting campaign. The goals of the program are to introduce current and future riders to the planned Muni improvements, motivate audiences to participate in the process, and raise awareness about the Muni network and improving mobility in San Francisco.
Circlepoint was brought on board during the final phase of the Transportation Effectiveness Project (TEP), which outlined the first major overhaul of the Muni system in 30 years. Circlepoint hosted more than 30 public meetings to gather final input on this plan, which was approved by the SFMTA Board.
Circlepoint collaborated with SFMTA to develop the Muni Forward brand and implemented the accompanying campaign through a variety of communication channels that helped create a new understanding of Muni and the projects that came out of the TEP. The campaign was driven by the idea that Muni Forward projects and programs are improving the way residents and visitors travel from neighborhood to neighborhood, connecting communities city-wide.
One key channel of the campaign was the Muni Forward website, which served as a consumer-focused, message-driven platform for communicating about Muni improvements and changes. The site was a central location for information about the program and a portal to areas of the MTA website where people may not typically visit. Based on the fact that focus group participants responded positively to the concept of Muni improvements, but were skeptical and confused about how the changes will be achieved, we designed the website to illustrate the benefits of Muni Forward projects and programs and explain how they will be accomplished.
Circlepoint also created The Faces of Muni, a message-driven mini-campaign engaging real Muni riders and operators to talk about what Muni Forward means to them. The campaign included a storyboarding, scripting and shooting a campaign video that summarizes many of the key benefits Muni Forward offers to riders. Circlepoint also managed a robust social media advertising program, on-board transit vehicle advertising and earned media.
San Jose Water Marketing and Outreach
San Jose Water (SJW) selected Circlepoint to provide strategic communications, public outreach, brand enhancement and digital communications planning, execution and support for the agency. The program’s objectives include increasing customer engagement and education on key issues, improving public perceptions of the organization and its history in the community, increasing social media engagement to help provide information and reduce call center call volumes, actively branding the organization as a local asset responsible for protection and stewardship, and developing industry-wide perception of SJW as a thought leader. Circlepoint is supporting SJW through a variety of communication and implementation strategies that come together to form a cohesive marketing and communications campaign for the agency. This includes hosting events in the community, developing campaigns to promote conversation and explain infrastructure improvements, social media management and content development, and the development of videos and animations, bill inserts, e-newsletters, blogs, and other collateral.
AWARDS
- 2019 MarCom Gold Winner (kids activity booklet and resiliency infographic)
- 2019 MarCom Honorable Mention (Montevina Plant Tour video and summer water bill insert)
- 2020 AVA Gold Winner (Water Warriors video)
- 2019 AWWA Public Communications Award (Water Warriors campaign)
- 2020 Hermes Gold Winner (sustainability report)
- 2020 Hermes Gold Winner (rates video)
- 2020 Hermes Honorable Mention (Water Warriors video)
- 2021 AVA Gold Winner (digital brand awareness campaign)
- 2021 AVA Gold Winner (conservation campaign)
- 2021 AVA Platinum Winner (COVID-19 campaign)
San Joaquin Regional Rail Service (Bay Area) Marketing and Outreach
The San Joaquin Rail Service has grown to the fifth busiest intercity passenger rail service in the nation, carrying about 1.2 million passengers a year with seven daily round trips (five between Oakland and Bakersfield and two between Sacramento and Bakersfield). Projections show even greater ridership in the years to come. This growth and a renewed interest in commuter rail service presents the opportunity to increase awareness of rail as a safe, comfortable, stress-free and sustainable way to get around.
Most current Amtrak riders take the train for leisure trips, as a way to avoid the hassle of taking freeways in order to relax and enjoy their travel experience. New marketing opportunities include attracting more business travelers to use the train. This is ideal for productivity – the train has free wifi, comfortable seats, and table space to get work done on the go. The trains also feature bike racks for those biking to and from the train.
Circlepoint is executing an integrated grassroots marketing campaign for the Bay Area portion of the project. Our work includes identifying and forging relationships with key stakeholders throughout this region, including major businesses, chambers of commerce, visitors bureaus, transit advocates, and local and regional elected officials. Through partnerships and presentations, we are building a coalition of supporters to increase ridership and revenue for the Amtrak San Joaquin in the most cost-effective ways possible. We also attend local events, assist with the creation of brochures and other collateral, and create graphics and messaging for the social media campaign for our region.
San Francisco-Oakland Bay Bridge Seismic Safety Projects
The Bay Bridge Seismic Safety Project is the largest public works project in California history. In addition to making the bridge, which opened to the public in 1936, seismically sound, the newly redesigned East Span will transform the bridge into a global engineering icon. The Toll Bridge Program Oversight Committee, which oversees the seismic retrofit of toll bridges throughout California, approved an extensive Bay Bridge Communications Plan in 2005 to educate and inform the public and other stakeholders about all aspects of seismic construction, including the signature element of the new East Span, the Self-Anchored Suspension Span. Communication and outreach also focused on the shifting of traffic to the Yerba Buena Island Detour and the demolition and rebuilding of the West Approach to the bridge in San Francisco in its original footprint.
Circlepoint’s communications plan championed diverse strategies and methods for informing drivers and other target audiences about construction activities and major traffic impacts during the seismic retrofit of the bridge. The plan included operation of public information offices at the construction campus and Treasure Island, development of communications materials, community outreach, agency coordination, media relations, and documentation of construction. The team launched innovative online communications channels, including the Webby Award-winning BayBridge360, a website dedicated to delivering videos, photos and animations that give viewers a rare front-row seat of the astonishing construction that has to be seen to be believed. The project also became the first construction project ever featured on Google Earth. The team also created the Media Bar, an online repository of hi-res videos and photos for the media to use in their print, broadcast and online reporting.
[portfolio_slideshow exclude_featured=true]San Francisco Public Utilities Commission Wastewater Master Plan
The San Francisco Public Utilities Commission manages the City’s combined sewer system to protect public health, provide reliable wastewater collection and treatment and a clean environment and neighborhoods. A combined sewer system collects and treats stormwater and street runoff in addition to wastewater from toilets, sinks, and utilities in homes and businesses. The Southeast Water Pollution Control Plant is one of two wastewater treatment plants that operate every day of the year, treating up to 85 million gallons per day (mgd) of wastewater, with a third treatment plant placed in service during rainstorms. The Commission recently developed its 30-year wastewater master plan.
Circlepoint managed the outreach efforts and public participation program as the Commission developed its plan. The public participation program involved extensive citywide outreach to raise broad awareness of the wastewater system and system-wide issues, including aging infrastructure, flooding, odors, combined sewer overflows, and limited biosolids disposal options. Many stakeholders expressed strong interest in exploring opportunities for low impact development as part of the master plan. Circlepoint prepared a public participation plan; completed citywide public opinion surveys and focus groups; developed a program identity and key messages; prepared and distributed numerous informational; organized and documented public workshops; and supported numerous community group, citizens advisory group and other briefings.
Reimagine SamTrans
The San Mateo County Transit District is evaluating the performance of the existing SamTrans bus network and conducting a Comprehensive Operational Analysis (COA). The COA will guide the implementation of network changes in Summer 2022. As part of the COA process, Circlepoint is overseeing the public outreach element of the project, including the developing and implementing a comprehensive outreach plan, project website and branded suite of materials. Since 2019, Circlepoint has been supporting SamTrans with the implementation of three rounds of public outreach to assess public and stakeholder priorities. Outreach activities include the planning and implementation of pop-up events throughout the SamTrans service area, online townhalls, and in-person community meetings.
Our team created a cohesive look and feel for the project based on the overarching SamTrans brand. We also developed the standalone interactive project website to inform stakeholders and gather their feedback on proposed modifications to the bus network. With a focus on the end user, the website is easy to navigate, optimized for mobile devices, compliant with all accessibility standards, includes a translation feature, and translated versions of key project materials, such as webinars and presentation slides. In addition to developing a project website, Circlepoint designed informational project materials, including project fact sheets, FAQs, flyers, advertisements.
Peninsula Clean Energy
Peninsula Clean Energy (PCE) is a community choice energy (CCE) program that purchases cleaner energy from renewable sources on behalf of its customers in San Mateo County. PCE began operations in October 2016 and offers many benefits to the community that it serves. The program benefits the environment by reducing greenhouse gas emissions, which also helps the state of California reach its short-term and long-term sustainable energy goals. Excess profits from PCE are reinvested in to the San Mateo County community in the form of energy efficiency projects and programs, which help boost the economy with the creation of new jobs. Consumers benefit through the power of choice, which allows for competitive and sometimes even lower electricity rates, and a more sustainable community.
PCE hired the Circlepoint team to create branding, graphic design, and web design development services in support of its launch. In addition to these services, Circlepoint developed a full marketing and communication plan to educate the public about the program. This included developing graphics and outreach materials, such as brochures, factsheets, flyers, PPT presentation templates, e-blast templates, and social media assets. We also created media ads, including multi-lingual ads, and coordinated the placement of these ads throughout the county. The development of the project messaging structure was dictated through focus group testing in four languages. We developed other assets for use across multiple mediums, like an animated Public Service Announcement to explain how PCE works and its benefits to the public, a photo and video shoot to gather testimonials from members of the community, and detailed tool kits for staff and other program supporters to use during grassroots outreach and marketing efforts. The campaign exceeded expectations on all fronts , including the program achieving an opt-out rate of 2% during the campaign’s run.
Orange County Feeder Relining Project Public Outreach
The Metropolitan Water District of Southern California (Metropolitan) relined the Second Lower Feeder, a critical pipeline in Southern California’s regional water system. This project was necessary to ensure Metropolitan can continue to provide reliable water supplies to its 26-member public agencies that serve 19 million people.
Although the water supply to business and residents was not affected, the above-ground construction work impacted local communities. Circlepoint was engaged by Metropolitan to provide public outreach services to keep residents and stakeholders informed and aware of construction impacts as well as educate them on the benefits of the project.
Circlepoint supported Metropolitan through a variety of communication and implementation strategies. The team developed a comprehensive public outreach implementation plan informed by construction phasing, milestones, anticipated closures, and other aspects of the project.
For consistency across project communications, Circlepoint created a project logo and brand guidelines. The brand created an identity for the (mostly underground) project that helped boost project awareness and recognition of construction communications.
Additionally, as part of project implementation, the Circlepoint team assisted Metropolitan with collateral development, advertising, social media content, and stakeholder engagement.
OEWD Late Night Transportation Marketing
The Late Night Transportation Working Group was created in 2014 to assess San Francisco’s late night and early morning transportation needs. Over a period of nine months, the group examined the current state of late night transportation; surveyed workers, residents, and nightlife patrons; and developed a set of recommendations that were narrowed to five major directives to be implemented over a one-year period. These major steps include, among other efforts, an information campaign that targets different segments of the late night and early morning rider and potential rider community.
One of the major challenges facing late night and early morning transportation is that awareness of bus service is low. Over half of people surveyed either did not know there were all-night buses running or were not familiar with their routes. Also, information about late night transportation is generally hard to find and digest.
The Office of Economic and Workforce Development (OEWD) worked closely with Circlepoint to develop a cohesive multilingual campaign that uses traditional and social media, partnerships (e.g., community groups, Central Business Districts, and transit agencies), and other strategies to raise awareness about late night and early morning transportation options among workers primarily. The effort also included a clear strategy for measuring campaign impact using timely, attainable, and relevant metrics.
OCTA Bike Awareness Marketing Services
With the vision of creating an integrated and balanced transportation system that supports the diverse travel needs and reflects the character of Orange County, OCTA continuously encourages bicycling as a healthy and environmentally responsible transportation alternative and seeks ways to improve the transportation system to enhance safety and mobility for cyclists and pedestrians. OCTA recently completed a majority of the OC Loop, 66 miles of continuous grade-separated bicycle and pedestrian pathways touching every part of the county.
Circlepoint developed an innovative approach to support OCTA in achieving outreach growth goals, including developing new bicycle and transit markets and attracting a larger, more diverse base of Bike Month participants.
Oakland Recycles
Oakland has embarked on an ambitious zero-waste program to keep all recyclable and compostable material out of landfills; create a greener, cleaner community; and promote Oakland as an environmental leader and sustainable city. To this end, Oakland Recycles was formed as a collaboration among the City of Oakland, California Waste Solutions, and Waste Management of Alameda County, Inc.
Circlepoint was hired to design and launch the new OaklandRecycles.com website so that people could visit the site for updated program information. Additionally, to address the seasonal waste stream generated by the winter holiday season, Oakland Recycles enlisted Circlepoint’s support to raise awareness of core issues and motivate behavior change among Oakland Residents starting in November 2015 and again in November 2016. These awareness-building initiatives included two comprehensive holiday-themed campaigns.
Circlepoint is developing a campaign to reduce contamination of the recycling stream. Our work includes market research, animated videos, collateral, and a media buy campaign.
Oakland Central Branding, Marketing and Web Design
Circlepoint worked closely with the Downtown Oakland and Lake Merritt -Uptown District Associations to develop an authentic brand identity and accompanying website marketing program showcasing Downtown Oakland. The goal was to communicate the area’s unique character and spirit to unite the communities and attract prospective property owners, businesses, residents, and visitors. Oakland Central has become a lifestyle brand that reaches far beyond the city-drawn boundaries of the Uptown and Downtown districts.
Working closely with the districts, our team also developed branding, messages and materials to support Third Thursdays in Latham Square, the Old Town Holiday Ice Rink, Soiled Dove big top spectacular and many other events.
MultiCultural Recycling Outreach and Education, City of Sacramento Recycling and Solid Waste Division
The City of Sacramento wants to reduce contaminated recycling in the waste stream, to lessen the amount of recycling that ends up at the landfill. Circlepoint was hired to research, develop, and implement a multi-faceted campaign to increase proper recycling and reduce contamination in the waste stream. The goal is to create a campaign using a variety of outreach channels that will resonate with culturally diverse groups who may not recognize the value of recycling.
The City’s recycling route data indicates that low-income neighborhoods where English is not the primary language are areas where there is reduced participation and frequent recycle bin contamination. To address this, Circlepoint worked with the City to develop targeted multicultural campaigns for distinct cultural groups. Initial work included conducting an intercept survey to gauge current awareness of recycling in target neighborhoods, as well as focus groups and stakeholder interviews to gain a deeper understanding of what barriers these groups may face when trying to recycle. This data was used to guide the visual direction and test messaging for the campaign, as well as to inform a media plan designed to leverage the most efficient channels for each audience. We developed and deployed marketing assets for Spanish, Hmong, Russian and English-speaking audiences across channels including:
- Ad placements in local publications and event programs
- Short animated video ads for YouTube, Facebook, Instagram and Twitter
- Interior and exterior transit vehicle and shelter ads
- Radio broadcast ads
- Educational flyers and website content
- Kids activity sheet for distribution at schools in target neighborhoods
Long Beach Water Department
Project Overview
The Long Beach Water Department (LBWD) provides water and sewer services to nearly half a million people in a 50 square mile area in Southern California. Long Beach is a diverse city with significant Spanish-speaking and Cambodian communities, as well as a strong small business community. LBWD wants to encourage customers to make water efficiency a way of life in Long Beach. Circlepoint was selected to provide strategic social media communications and graphic design support services with the goal to create engaging and educational content and encourage LBWD customers to make using water efficiently a natural part of everyday life.
Key Work
Circlepoint has developed a thorough social media strategy and is developing and deploying tailored content for LBWD’s Facebook, Instagram, and Twitter channels. Circlepoint also tracks the performance of LBWD’s social media and reports on efforts to gauge success and optimize the performance each month. As part of the overall strategy, Circlepoint also developed a holiday-themed “Rinse Responsibly” social media ad campaign to encourage proper disposal of fats, oil, and grease (F.O.G.) to maintain functioning sewers. Additionally, Circlepoint is providing as-needed graphic design support and recently developed a series of “water hacks” decals to be placed on bathroom mirrors on the CSU Long Beach campus to encourage water-efficient behavior among students and campus visitors.
Glendale Recycles
The City of Glendale is stepping up to sustainability by diverting as much waste from their landfills as possible. They knew the best way to achieve their reduction goals was to start a recycling program. The City hired Circlepoint to manage the community outreach and lead community engagement to drive the desired behavior change.
Circlepoint created a recognizable and memorable Glendale Recycles logo and brand system to create cohesion for all external communications. Using the new brand, we created a suite of communications materials including pre-campaign surveys, recycling tote bags, educational flyers, door hangers, and posters. Circlepoint also created an understandable and easy-to-digest one-page website for the campaign. The website links back to key information on the city website. Circlepoint also developed an interactive recycling quiz that encourages site visitors to share their results on social media as a way to increase social diffusion of recycling behaviors.
Circlepoint created a robust campaign that encourages reuse and recycling while reminding residents of their vital part in reducing waste within their community. The educational campaign is designed to help the city reach two major goals: 1. reduce the City’s contamination rate by 50% (to achieve a 10% overall contamination rate) and 2. decrease dependence on the city’s bulky item collection program.
CCTA Real-time Ridesharing Pilot Program
The Contra Costa Transportation Authority (CCTA) was one of three Bay Area agencies to participate in a real-time ridesharing pilot program. Using new technology, the program connected commuters in real-time, and both facilitated and encouraged carpooling. The ultimate objective was to reduce Greenhouse gases generated by cars and other vehicles.
Following a series of stakeholder interviews, Circlepoint developed the strategic communications plan, crisis communications protocols, and marketing strategy. We created a tailored recruitment strategy to take advantage of existing communications channels, including a series of technology demonstrations that created face-to-face engagement opportunities, developing a Facebook app that allowed interested participants to sign up directly from Facebook, and creating promotional “sprint” activities such as “WeGo Wednesdays.” In the first two weeks, over 500 people signed up for the program.
Bring Your Own Sac – City of Sacramento Plastic Bag Ban Ordinance
On March 31, 2015, the City of Sacramento unanimously approved the single-use plastic bag ordinance. The ordinance intent is to reduce litter and non-compostable materials in landfills, making Sacramento a cleaner, more sustainable city. As of January 1, 2016, single-use plastic bags are no longer provided at many businesses in Sacramento.
To prepare local retailers and shoppers for this change, the City of Sacramento Department of Public Works, Recycling and Solid Waste Division, hired Circlepoint to develop a campaign brand, community engagement strategy, and accompanying marketing and advertising materials. The goal of the campaign was to motivate behavior change to reduce the use of single-use plastic bags and encourage the use of reusable bags.
The main objectives of the campaign were to:
- Prepare local retailers for the ban, provide them with easy-to-use resources and motivate them to comply with the ban requirements.
- Prepare local shoppers for the ban, motivate them to use reusable bags and raise awareness about the benefits of a more sustainable lifestyle.
The client’s vision was to make it easy for retailers and shoppers to adapt their behavior to align with more sustainable practices, and to inspire local civic pride about being part of a greener, cleaner City of Sacramento.
A variety of interactive, social, digital, and print materials were developed to promote awareness and compliance of the ordinance. Collaborating closely with the client, Circlepoint developed campaign branding, messaging and creative assets to resonate with target audiences and appeal to their motivations. We chose a specific mix of in-person, print, interactive and social channels based on analysis of our target audiences and a deep understanding of their motivations, barriers and preferred channels.
Of the 350+ local retailers affected by the ban, we were able to connect face to-face with over 100 local retailers and distribute toolkits to help them prepare. This proactive effort contributed greatly s toward building trust with retailers and overcoming misconceptions. Within one month of the ordinance taking effect, over 90% of the local retailers were in compliance with ordinance requirements. Want to see more project stats? Download the project summary report here.
Alameda CTC Interchange Improvement Projects
The Alameda County Transportation Commission (Alameda CTC), in cooperation with Caltrans and local project partners, is proposing major interchange improvements throughout the county.
The purpose of these projects is to improve traffic operations and safety at the respective interchanges by improving accessibility, enhancing mobility, and providing modernized bicycle and pedestrian connections. Circlepoint is supporting Alameda CTC and project partners with environmental review and documentation services as well as strategic communications and stakeholder engagement for all three interchange improvement projects.
For the I-80/Ashby Avenue (SR-13) project, Circlepoint is providing a streamlined environmental process to help Alameda CTC achieve its goal of obtaining an approved project report and environmental document that is certifiable by Caltrans and endorsed by the cities of Berkeley and Emeryville, as well as the community. We are implementing two basic phases: 1) alternative refinement and stakeholder engagement and 2) public outreach and environmental clearance. The environmental clearance document will be a Mitigated Negative Declaration (MND) for CEQA and Finding of No Significant Impact (FONSI) for NEPA. In concert with the environmental documentation process, we developed and are currently implementing comprehensive public outreach activities.
For the I-880 projects (Winton Avenue/A Street and Whipple Road/Industrial Parkway) Circlepoint is leading the preliminary environmental review of the initial project designs (PEAR) and will manage the CEQA and NEPA environmental review processes, including the preparation of project purpose and need, risk assessment, and completion of environmental documentation requirements (IS/EA). Additionally, we developed and are now implementing a comprehensive communications and stakeholder engagement plan for each project. Through these plans, we’ve identified key target audiences, communications forums, and tools and strategies that can be leveraged to engage a broad cross-section of the stakeholders and communities in and around the project areas.
