The Contra Costa Transportation Authority (CCTA) is one of three Bay Area agencies to participate in a real-time ridesharing pilot program. Using new technology, the program connects commuters in real-time, and both facilitates and encourages carpooling. The ultimate objective is to reduce Greenhouse gases generated by cars and other vehicles. Similar, but distinct, pilots are also underway in Marin and Sonoma Counties. All three pilots are funded by a $1.5 million grant from the Metropolitan Transportation Commission’s (MTC) Climate Grant Initiative.
Following a series of stakeholder interviews, Circlepoint developed the strategic communications plan, crisis communications protocols, and marketing strategy. We created a tailored recruitment strategy to take advantage of existing communications channels, including a series of technology demonstrations that created face-to-face engagement opportunities, developing a Facebook app that allowed interested participants to sign up directly from Facebook, and creating promotional “sprint” activities such as “WeGo Wednesdays.” In the first two weeks, over 500 people signed up for the program.