San Jose Water (SJW) selected Circlepoint to provide strategic communications, public outreach, brand enhancement and digital communications planning, execution and support for the agency. The program’s objectives include increasing customer engagement and education on key issues, improving public perceptions of the organization and its history in the community, increasing social media engagement to help provide information and reduce call center call volumes, actively branding the organization as a local asset responsible for protection and stewardship, and developing industry-wide perception of SJW as a thought leader. Circlepoint is supporting SJW through a variety of communication and implementation strategies that come together to form a cohesive marketing and communications campaign for the agency. This includes hosting events in the community, developing campaigns to promote conversation and explain infrastructure improvements, social media management and content development, and the development of videos and animations, bill inserts, e-newsletters, blogs, and other collateral.
SJW was honored to receive four MarCom awards for creative communications content produced in 2019. Gold awards were received for the utility’s Kids Educational Activity Booklet and an infographic on the SJW resiliency program, and two Honorable Mentions for the Montevina Water Treatment Plant tour video and the Summer 2019 water bill insert. Since its inception in 2004, MarCom has evolved into one of the largest, most respected creative competitions in the world, and SJW is proud to be recognized on this coveted list.
In 2019 San Jose Water’s newly upgraded Montevina Water Treatment Plant (WTP) was been recognized by the Design-Build Institute of America (DBIA) with their National Merit Award in the water/wastewater category. DBIA is a national multi-disciplinary association of architectural, engineering, and construction professionals, as well as academics, students, and project owners.