The Office of Sustainability (OOS) strives to improve the sustainability of San Mateo County’s operations and the greater community through work in areas of renewable energy and energy efficiency; resource conservation; alternative transportation; and greenhouse gas emission reductions.
The OOS hired Circlepoint to create a comprehensive brand identity that encompasses the wide range of sustainability programs the OOS administers and services it offers. The brand position conveys the OOS’s unique attributes and qualities, and supports their mission to help the County of San Mateo and its communities adapt to their changing environment.
Circlepoint began the branding process by reviewing existing brand assets, collateral materials, media coverage, and analyzing the competitive landscape of similar brands. We also facilitated a visioning workshop with the OOS’s entire staff to develop a new brand identity and strategy, including a logo, tagline, messaging framework, and style guide.
After branding was complete, we worked with the OOS to create a comprehensive, easy-to-understand website for the office. This involved thoughtful site architecture to bring together information that was previously spread out across multiple websites. Our team developed the site to align with the overall brand and provide information to diverse audiences in the most intuitive way possible.